In keeping with the philosophy of being creatively happy following a vision instead of taking the regular route Martin Margiela, Belgian fashion designer, has chosen to open another Maison, but in a periferic area of Milan on the 9th floor of a big and anonymous building (of course the store is instead in fashionable via della Spiga). From the windows you can see the Duomo (cathedral) and the Torre Velasca, but at a distance, like willing to keep some space from monumentality and from the noise of a city.
The Milanese Interior decoration is inspired by the Paris Maison, romantic love for purity of white and an aesthetic of simplicity if not poverty. Maison Margiela fashion shows happen in parking lots, warehouses, subway stations.
" That of Milan is one of the Maison, a place that carries the white following the breath of this city. 300 mq. of showroom sales and 80 mq. for the press, wooden structures similar to those used for the decorations of theaters, covered with translucent corrugated plastic to make high permeability to light. All white: white is the strength of the fragility and the fragility of the passage of time. An expression of harmony, purity and honesty. We have always used white as an expression of our House, our team and our work. White represents for us a strong element. It has never been just white, but all shades of white as possible. "
Martin Margiela years ago has chosen to hide his figure and create instead a collective name that tells a strong individuality, with the creative identity of many: "We are always talking in the plural in order to reflect better the reality of our work together. Although the final result is attributed to the creative vision of a designer and his team, we wanted all team members expressed in a transparent manner. The desire to communicate collectively materializes on the label of our clothes: white with numbers".
In the background an icon of Maison Margiela, a white mannequin.
In April 2009 at Milano International Furniture Fair MMM introduced its concept of Interior architecture through an installation: Mat, Satiné, Brillant and gave lessons in style while talking about design. Furniture and accessories white and simple like:
Table lamps in glass and fabric
Lacquered wooden doll, similar to the Russian Matrioska
Trompe l'oeil wallpaper.
Magic transparent Boule de Neige filled with sparkling glitter.
Ironic disco-ball with silver pailettes.
Tromp l'oeil effect for rugs.
Art and Design: daily objects like stands painted in white which become a sculpture-table.
These objects will be available at the Maison Martin Margiela stores by November 2009. For the collection of furniture we must wait until the end of 2010, but it's worth it. In October 2009 a book by Rizzoli will be published to celebrate the Maison's 20th anniversary.
Believe it or not this post was inspired by Diane Dorrans Saeks new jacket! If you are curious read the section "About me" on her blog.
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