About an hour from Milan, in a city that also likes to hide its treasures, a creative family has chosen to open an extraordinary store not at street level but on the first floor of an historic, four centuries old, building.
Inspired by Moss in New York but certainly more fascinating, if not just for the location... Rubens spent some time here, maybe painted some walls? and Flaubert three centuries later wrote many pages in these rooms.
The elegant space now houses a concept store restored by the brilliant designer, Lebanese-Milanese, William Sawaya, who chose not to alter the space to leave it free to breathe its history.
The whole family is involved in the store, from buying the textiles (Agnona, Pierre Frey...) to selecting the books (Taschen, Phaidon, among other high end publishers) to choose contemporary lines of jewellery like Van der Straaten or pieces by Marcel Wanders , to create a personal relation with each client.
A store born from passion and flourishing because of creativity and tenacity.