Made in Italy in New York

Year 1900

The first 100 cases of Martini vermouth arrive at New York port. The Italian vermouth encounters great success. In the 60's a young artist creates new posters to publicize the product...his name is Andy Warhol...

Year 1948

Salvatore Ferragamo opens a store on Park Avenue (25 years after his first American store in Los Angeles!). Today Ferragamo is on Fifth Avenue and it is his biggest store in the world. A shoe from the 40's designed for Judy Garland

Year 1950

Vespa by Piaggio zig zags in Manhattan happily until 1985, when it withdraws from the US market due to antipollution regulations. Vespa comes back in 2000 and now has about 20% of USA scooter's market.

Year 1952

Olivetti typewriters Lettera 22 and Lexicon 80 become part of the permanent Design collection of MoMa, followed in 1969 by the iconic Valentine by Ettore Sottsass,

Year 1972

at MoMa opens a new exhibition: "Italy, the new domestic landscape" with the best Italian names like Zanuso, Bellini, Joe Colombo

Year 1981

Flos opens a store in New York presenting new design pieces that changed the way of lighting. The latest Euroluce "Smithfield" already a hit, is designed by Jasper Morrison

Year 1988

B&B Italia opens in Soho

Year 1996

Ettore Sottsass receives the prestigious Design Award by the Brooklyn Museum. In 1956 his first trip To New York that was for him like "Metropolis" by Fritz Lang.

Year 1996

The first Artemide store opens on Greene street (now part of 15 stores in the USA) conquering the public with his lights. Here the classic "Fato" designed in 1969 by the genius of Gio' Ponti.

Year 1998

Snaidero cucine (Italian for kitchens)

Year 2002

On Greene street opens Flou (present already on the market for many years). Here the latest model "Mark" by Carlo Colombo

Year 2006

Gold medal for Italian Architecture and the creator of Paris' Beaubourg, architect Renzo Piano receives praise for the enlargement of Morgan Library. A year later he designs the new building of The New York Times.